Thank you to everyone – kidney patients, kidney staff and representatives of Kidney Care UK – who operated the World Kidney Day stand in the lobby of Guy’s Hospital in March.
As kidney patients, we know that all too often the general public, and sometimes our friends and families, seem to be unaware of the impact of kidney failure
on our lives. So this year’s campaign, #KidneysMatter – the BIG topic everyone is ignoring, aimed to show the importance of kidneys, what can happen when they
go wrong, how to keep them healthy, and how to reduce the risk of kidney disease.
The campaign featured a big yellow kidney—which was indeed hard to ignore. The yellow kidney was shared on social media and at awareness events across
the country. The Kidney Charities Together Group, which co-ordinates the World Kidney Day activity in the UK, hopes to build on this success in 2021.
World Kidney Day is an annual campaign, held on the second Thursday of March every year. It is designed to raise awareness of kidneys and educate
people about kidney health. For more information on World Kidney Day, visit https://worldkidneyday.co.uk.
The Kidney Charities Together Group consists of the British Renal Society, Kidney Care UK, Kidney Research UK, the National Kidney Federation, the Polycystic Kidney Disease (PKD) Charity and the Renal Association.